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september 15, 2015 - BMW

BMW at the Frankfurt Motor Show IAA 2015

Harald Krüger, Chairman of the Board of Management of #bmw AG

Good morning!

It is a special moment for me, to be standing here in front of you. At this year’s IAA, we will all experience what great potential exists in our industry. Welcome to the #bmw Group! Our focus is to anticipate and exceed the desires of our discerning customers. That is how we define premium. Together, my colleagues from the Board of Management and I want to show you the innovations that are driving our industry.
Since the last #iaa motor show, we have launched more than 30 new models. And that includes unique innovations like our #bmw i8 super sports car with plug-in hybrid – which was awarded the “World Green Car” as well as the “Sports Car of the Year”. #bmw i is already available in 36 countries.
In the US, one in six electric cars is a #bmw i3, and here in Germany, one in every four. And in China, the #bmw #i3 as both BEV and REX, has now been listed in the “5th Catalogue of New Energy Vehicles Exempted from Purchase Tax”. This means that customers who buy the #bmw #i3 from now up to the end of 2017 will enjoy an exemption from purchase tax.

We firmly believe that: Electric drivetrains are part of our industry’s future – battery-powered in urban settings and fuel cell for long distances. Everyone can experience electric driving pleasure with the #i3 with DriveNow in Germany, the UK and Denmark. There are now 400 i3s on the roads in Copenhagen. That is the largest electric car-sharing fleet in any city in the world. This is our approach - to make easy access to electro-mobility possible for everyone.

Here on the stage you see that: The #bmw Group has truly unique premium brands. And the company has a broader, stronger positioning than ever before.

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- Videos (3)
BMW i3
BMW 3 Series
Frankfurt
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M6 Coupe Competition
M6 GT3
BMW ConnectedDrive
BMW i
BMW EfficientDynamics
BMW Lighting Technology
The New BMW 3 series
The New BMW 7 Series
The new BMW 225xe
The new BMW X1
- Documents (3)
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#internationaleautomobilausstellung #frankfurt #product #3series #show #x1 #7series #i3 #m6coupe #iaacommercialvehicles #225xe #m6gt3 #auto

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