Stunning custom bike by customizing icon Paul Yaffe.Munich/Phoenix/Verona. Custom motorcycle visionary Paul Yaffe has raised the bar once again with the revelation of his latest masterpiece, a one-of-...
Automotive Design
In a year marked by dynamic shifts in the automotive industry, MINI showcased growth and an unprecedented surge in the adoption of Battery Electric Vehicles. With a commitment to innovation and sustai...
Automotive Corporate
+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car v...
Automotive Technology
A new era is dawning for BMW Group Plant Munich: from 2026, the iconic parent plant will produce the Neue Klasse sedan. Just one year later, the factory will manufacture nothing but all-electric model...
Automotive Corporate Green Technology
Another record sales volume in the financial year 2023. 14,3 percent increase compared to the previous year. All-electric BMW i4 M50 once again best-selling model, BMW M3 Sedan most successful high-pe...
Automotive Corporate Excellence Green
+++ BMW Group sales reach new all-time high of 2,555,341 units in 2023 (+6.5%) +++ BMW Group BEV sales at 15%, with growth across all sales regions worldwide +++ BMW brand once again tops global premi...
Automotive Corporate
The superior off-road character of the MINI Countryman is enhanced in the third model generation by a completely new exterior design. Innovative materials contribute to the comfortable atmosphere in t...
Automotive
+++ On 24 – 26 May 2024, BMW Group Classic and the Villa d’Este luxury hotel will showcase the most spectacular cars of their respective eras +++ Several categories have now been confirmed +++ Registr...
Automotive Events Excellence Heritage
MINI Cooper S Countryman ALL4 - additional images available...
Automotive
+++ Emotional storytelling on BMW’s social media channels +++ A drive in the all-electric BMW i4 becomes a journey through the past and present +++ The message: driving pleasure never ends – and bring...
Automotive Excellence
Munich/Leipzig. The new BMW Photo Award Leipzig will support artists every two years who either have a biographical connection to Leipzig and the region or who consciously engage with the city and its...
Automotive Art&Culture
For the 61st time, BMW M Motorsport honoured the most successful private teams and drivers for their performances in BMW race cars around the world at the BMW M Sports Trophy Awards last Saturday. Tur...
Automotive Racing
MINI John Cooper Works Clubman - additional images available...
Automotive
+++ Thym moves from Vice President Purchasing, Quality and Production Cockpit and Door Panels to Head of BMW Group Plant Landshut on 1 December +++ Kasperowski will take over responsibility for high-v...
Automotive Corporate
+++ Elevating the premium e-mobility experience in China, the first stations are planned to begin operating in 2024 in top NEV regions. +++ Until end of 2026, at least 1,000 stations nationwide with a...
Automotive Corporate Green