BMW Group achieves best-ever August sales

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BMW Group sales continued their long-standing upward trend in August with a total of 165,431 vehicles delivered to customers around the world, an increase of 5.7% on the same month last year. This result brings the year-to-date sales total to 1,508,659 – up 5.5% compared with the same period last year and the first time ever the company has sold over one and a half million vehicles in the first eight months of a year.

“The #bmw Group’s ongoing sales success across all our premium brands underlines the strength of our product line-up,” said Dr Ian Robertson, Member of the #bmw AG Board of Management with responsibility for Sales and Marketing #bmw. “Sales are increasing across the range and our electrified models are proving extremely popular – we’ve already sold more alternative drive vehicles this year than in the whole of 2015,” he continued.

In August, a total of 142,554 BMW brand vehicles were delivered to customers, an increase of 5.0% on the same month last year. Year-to-date sales for the brand stand at 1,282,511 – up 5.5% compared with the first eight months of last year. The #bmw X range continues to drive sales: with 16,612 units delivered worldwide in August, monthly sales of the #bmw X1 doubled year-on-year; #bmw X3 sales increased 29.7% (12,663); #bmw X4 deliveries rose 10.6% (4,118) and #bmw X5 sales climbed 9.9% with a total of 12,321 delivered to customers. Sales of the #bmw 7 Series in August more than tripled compared with the same month last year - over 5,000 of the all-new flagship vehicle were delivered to customers around the world in the month.

Sales of BMW’s electrified models remain strong, especially in Europe. Combined global sales of #bmw i and #bmw iPerformance vehicles are already higher than the 2015 total with 34,664 electrified vehicles delivered to customers so far this year. Of this, 17,809 were #bmw iPerformance vehicles and 16,855 were #bmw i vehicles. The #bmw i3, which in July launched an additional model with significantly increased electric range, was delivered to 2,848 customers worldwide in August, an increase of 73.2% compared with the same month last year.

Sales of MINI brand vehicles increased by 10.3% in August with a total of 22,575 delivered to customers worldwide. In the first eight months of the year, sales rose by 5.7% (223,913). The premium brand’s biggest growth drivers are the #mini Clubman, with 36,687 sold worldwide so far this year, and the new #mini Convertible – which achieved sales growth of 148.0% in August (2,153).

Combined monthly sales of #bmw and #mini in Europe totalled 62,653 in August, up 6.3% compared with the same month last year. Year-to-date sales in the region are up 10.1% with a total of 685,328 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit growth including Italy (51,444 / +16.7%), Spain (35,634 / +20.1%) and Scandinavia (34,370 / +15.5%).

Sales of #bmw and #mini vehicles in Asia also saw strong growth last month with a total of 59,047 vehicles delivered to customers in August (+13.8%). In the first eight months of the year, a total of 476,777 #bmw and #mini vehicles were sold in Asia, an increase of 8.1% compared with the same period last year. The region’s biggest market, Mainland China, achieved a 9.4% increase compared with the first eight months of last year, with a total of 329,972 vehicles sold so far this year. Year-to-date sales in many other markets in the region also show strong growth - Japan (46,713 / +8.8%) and South Korea (39,392 / +10.4%) are just two examples.

Sales of #bmw and #mini in the Americas decreased 4.4% in August compared with the same month last year, with a total of 38,200 vehicles delivered to customers in the region. Year-to-date sales of #bmw and #mini vehicles in the region total 298,821, which is down 7.0% compared with the same period last year. While August sales are up in Canada (3,575 / +8.0%) and Mexico (2,976 / +25.5%), the increasingly competitive market in the USA has seen deliveries for the month decrease by 7.2% (30,500).

This year continues to be the best ever for BMW Motorrad, with August sales up 5.7% compared with the same month last year (9,238) and year-to-date sales rising by 2.5% with a total of 103,829 motorcycles and maxi-scooters were delivered to customers in the first eight months of the year.

B MW Group sales in / ytd August 2016 at a glance