When it comes to the premium segment of the midsize class, the number 4 stands for the perfect combination of driving pleasure and elegantly sporty design. These have been hallmark brand values of BMW...
Automotive Excellence
More power, sharpened design features, new customisation options and digital innovations: With consistent advancements in the areas related to an exclusive performance experience, BMW M GmbH continues...
Automotive Excellence
In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive v...
Automotive Green
BMW motorcycles and scooters delivered to customers worldwide.Munich. In its anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year...
Automotive Corporate
In Iceland, the largest and most versatile MINI impresses in extreme winter conditions off the beaten track. With its modern all-wheel drive, the MINI Countryman S ALL4 guarantees brand-typical drivin...
Automotive
+++ Five stars at Euro NCAP +++ TOP SAFETY PICK+ Award from the Insurance Institute for Highway Safety in the USA +++ “Safest Car of the Year” title at KNCAP in South Korea +++Munich. Digital, dynamic...
Automotive
The MINI Cooper is the epitome of efficiency and driving pleasure. The fully-electric fifth generation MINI Cooper SE offers classic go-kart feeling in any weather condition.Munich. With a slightly la...
Automotive
Digital, dynamic and, for the first time, fully electric as a BMW i5. The new generation of the BMW 5 Series sets standards, including when it comes to vehicle safety. Independent institutes in Europe...
Automotive Technology
Stunning custom bike by customizing icon Paul Yaffe.Munich/Phoenix/Verona. Custom motorcycle visionary Paul Yaffe has raised the bar once again with the revelation of his latest masterpiece, a one-of-...
Automotive Design
In a year marked by dynamic shifts in the automotive industry, MINI showcased growth and an unprecedented surge in the adoption of Battery Electric Vehicles. With a commitment to innovation and sustai...
Automotive Corporate
+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car v...
Automotive Technology
A new era is dawning for BMW Group Plant Munich: from 2026, the iconic parent plant will produce the Neue Klasse sedan. Just one year later, the factory will manufacture nothing but all-electric model...
Automotive Corporate Green Technology
Another record sales volume in the financial year 2023. 14,3 percent increase compared to the previous year. All-electric BMW i4 M50 once again best-selling model, BMW M3 Sedan most successful high-pe...
Automotive Corporate Excellence Green
+++ BMW Group sales reach new all-time high of 2,555,341 units in 2023 (+6.5%) +++ BMW Group BEV sales at 15%, with growth across all sales regions worldwide +++ BMW brand once again tops global premi...
Automotive Corporate
The superior off-road character of the MINI Countryman is enhanced in the third model generation by a completely new exterior design. Innovative materials contribute to the comfortable atmosphere in t...
Automotive