+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car v...
Automotive Technology
+++ Creative momentum drawn from the art and fashion scene +++ This is the collage artist’s first time collaborating with an automotive brand +++ Future MINI models are set amid fantastical illustrati...
Automotive Design Green Technology
As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Elect...
Automotive Green Technology
Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor. With wider wheel arche...
Automotive Green Technology
+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections ...
Automotive Technology
+++ New digital character called Spike +++ Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman +++ Typical MINI user experience presented for the first time in the new MINI family+++Munich. ...
Automotive OffBeat
+++ Even more functions for the BMW Digital Key +++ Improvements in assistance systems +++ New mobile operator for personal eSIM +++At the beginning of the year, the BMW Group is once again updating t...
Automotive Green Technology
+++ Latest upgrade for BMW Digital Key and BMW Digital Key Plus +++ Cross-platform compatibility between iOS and Android +++ Key can be shared securely between iPhone and Google devices using e-mail, ...
Automotive Technology
+++ Campaign running from 23 to 30 November +++discounts on selected digital services and vehicle functions+++Munich. BMW customers are not the only ones who can look forward to special offers this ye...
Automotive Corporate
+++ Collaboration with AWS focusing on cloud-based infrastructure for BMW’s vehicle data processing and provision +++ BMW Group retains full and exclusive control of data +++ Digital innovations will ...
Automotive Corporate Technology
+++ Annual production capacity at BMW Shenyang Plants increases to 830,000 vehicles. +++ Implementation of the BMW iFACTORY strategy. LEAN. GREEN. DIGITAL. +++ “Industrial Metaverse” – the first BMW G...
Automotive Corporate Technology
Las Vegas. On the occasion of the Consumer Electronics Show (CES), BMW will present its Digital Art Mode and will be the first to bring digital art into vehicles. Internationally renowned Chinese mult...
Automotive Art&Culture Technology
Munich. To celebrate 50 years of cultural commitment, BMW is joining forces with Acute Art to initiate a unique exhibition: For the first time ever the renowned BMW Art Car Collection is shown in augm...
Automotive Art&Culture Technology
The BMW Group has entered 2021 with ambitious targets for growth and profitability and will be putting the first forerunners of its far-reaching technology offensive on the roads in the coming months....
Automotive Corporate Green Technology
BMW sends Christmas and New Year greetings to drivers in their car.Munich. BMW has a very special surprise in store for its drivers as the New Year dawns. Starting on 31 December, an animation can be ...
Automotive Technology