Digital, dynamic and, for the first time, fully electric as a BMW i5. The new generation of the BMW 5 Series sets standards, including when it comes to vehicle safety. Independent institutes in Europe...
Automotive Technology
Initiative at the rad°hub dialogue event raises awareness of mental fitness; delegates harness brain activity to change patterns on the BMW iX Flow and learn how to relax in a targeted way.Munich. At ...
Automotive Health&Wellness OffBeat
Munich. One year has passed since Alessandro Zanardi (ITA) suffered severe injuries in a handbike accident in Italy in June 2020. It has been a year in which the BMW brand ambassador is once more show...
Automotive Sport Corporate Health&Wellness
Live-concert with Daniel Barenboim, the Staatskapelle Berlin as well as Anne-Sophie Mutter, Julia Kleiter, Waltraud Meier, Andreas Schager, René Pape and the Staatsopernchor. Over half a million visit...
Automotive Art&Culture
Munich. Mental strength is playing an increasingly important role in motorsport. It’s not enough to simply drive fast if you want to be a world-class racing driver. Being able to deliver a top perform...
Automotive Racing