marzo 08, 2018 - BMW

BMW is official partner of Art Basel in Hong Kong 2018. BMW Art Journey and BMW Art Car #18 by Cao Fei on display at the BMW Lounge.

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Hong Kong. From March 29 to 31, the #ArtBasel show in #hongkong will open its doors. As an official partner of the show, #BMW will not only provide the VIP shuttle service, but also present the #BMWArtCar #18 created by female Chinese artist #caofei in the #BMW Lounge. Furthermore, last year’s #BMWartjourney winner, India based artist Astha Butail, will give first insights into her upcoming project and the new #BMWartjourney shortlist will be announced.

Hong Kong. From March 29 to 31, the #ArtBasel show in #hongkong will open its doors offering again extensive insights into the work of over 4,000 artists, presented by 248 of the world’s leading galleries. As an official partner of the show, #BMW will not only provide the VIP shuttle service, but also present the #BMWArtCar #18 created by female Chinese artist #caofei in the #BMW Lounge at the #hongkong Convention and Exhibition Centre.  Furthermore, last year’s #BMWartjourney winner, India based artist Astha Butail, will give first insights into her upcoming project and the new #BMWartjourney shortlist will be announced.

BMW Art Car #18 by Cao Fei
After its race premiere in Macau, the 18th BMW Art Car by contemporary multimedia artist #caofei will be displayed at the #BMW Lounge. As a reflection on the speed of change in China, on tradition and future, #caofei approached the #BMWArtCar in a way typical for her artistic practice, building a parallel universe. The body of work consists of three different components: a video focusing on a time traveling spiritual practitioner, augmented reality features picturing colorful light particles, accessible via a dedicated app (App Store: keyword “BMW Art Car #18”), and the #BMW M6 GT3 racecar in its original carbon black. Paying tribute to the carbon fiber structure of the racecar chassis, Cao Fei’s holistic use of a non-reflective black incorporates the car into the possibilities of the digital world.

More information on the press release