marzo 08, 2023 - BMW

BMW is partner of Art Basel in Hong Kong 2023. Cao Fei’s Digital Art Mode presented as part of Asia’s most renowned Art Fair.

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BMW is partner of Art Basel in Hong Kong 2023. Cao Fei’s Digital Art Mode presented as part of Asia’s most renowned Art Fair.

Munich/Hong Kong. From March 23-25, 2023, Art Basel in Hong Kong will take place at the Convention & Exhibition Centre (HKCEC), in the heart of the city. The show features premier galleries from Asia and beyond. It provides an in-depth overview of Asia-Pacific's astonishing diversity, as well as global artistic perspectives through Modern and contemporary works. As official partner of the show, BMW will again provide the VIP shuttle service as well as present its #DigitalArtMode and the new BMW i7.

BMW i7’s #DigitalArtMode which combines automobile with art will be showcased at Art Basel in Hong Kong for the first time. With the Digital Art Mode, BMW Group’s Cultural Engagement, already existing for over 50 years now, reaches new heights. It is the result of an intense collaboration with the internationally renowned Chinese multimedia artist Cao Fei who also designed the 18th BMW Art Car, the first of its kind to be entirely digital. The Digital Art Mode focuses on the holistic user experience: unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.

Art Basel in Hong Kong returns to the Hong Kong Convention and Exhibition Centre (HKCEC) in March 2023 with 177 galleries from 32 countries and territories – a significant increase from 130 exhibitors in 2022. The 2023 edition marks the return of all the fair’s special sectors, including Encounters, the show’s sector dedicated to large-scale works and curated by Alexie Glass-Kantor, Executive Director of Artspace, Sydney; as well as Kabinett, featuring thematic and focused presentations, making this

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