+++ Germany-wide actions combine emotionally engaging storytelling with editorial content +++ Digital emphasis focusing on video is designed to appeal to specific target groups +++ Innovative ad forma...
Automotive
The extensive range of model-specific accessories will be launched at the same time as the new BMW 5 Series in autumn 2023.Ever since the first model generation, the BMW 5 Series Sedan has been charac...
Automotive Green
Eighth generation of the world’s most successful business sedan in an exclusive version for the Chinese automotive marketExtended wheelbase, distinctive proportions, increased spatial comfort at the r...
Automotive Corporate Green
Press release available only in original language. New film and video game, using the new AirConsole technology of the BMW i5 as a playing device, will premiere at KOKO as part of Frieze London.BMW an...
Automotive Technology
+++ Eighth-generation BMW 5 Series now also available fully-electric +++ Milan Nedeljković: “E-mobility as new normal for production network” +++ Launch of 15 BEV models worldwide from 2021 to 2024 ++...
Automotive Corporate
A unique combination of art and technology that uses AI in a responsible manner to create an immersive on-site art experience.Munich/Basel. On the occasion of Art Basel in Basel 2023, BMW proudly pres...
Automotive Art&Culture Green Technology
+++ Livestream on May 24, 14:00 CEST, on bmwgroup.com and the social media channels of the BMW Group and the BMW brand +++ Board members Pieter Nota and Frank Weber to present the first all-electric B...
Automotive Excellence
One-year testing phase of all drive and chassis control systems under wintry weather conditions +++ Fifth-generation BMW eDrive technology displays high level of maturity +++ Unique torque control opt...
Automotive Green